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Agencies
Sheba :: Print
NRDC :: Print
Organic Valley :: Print
Sensis Condoms :: Radio
Outlaw Energy Drink :: Print
The 25th Hour
To celebrate the launch of the biggest innovation in timekeeping history, we created a film that documented this massive and memorable achievement.
In April, 2019, Timex, the world’s leader in timekeeping for 165 years, raised the bar of innovation by orders of magnitude. In addition to keeping incredibly accurate time, they revolutionized timekeeping (and physics in general, if we’re being honest) by creating a 25TH HOUR. Imagine having an extra hour in each day…
Timex :: Activation
Yes, this was an April Fool’s Day prank. And it worked!
